Professional coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organisations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.
International Coach Federation (2005)
The business is focused on wealth creation, It asks the coach, in working with a client, to make a difference to the business through generating changes that make sense for the individual in the context of the
organisation.
M S Kahn (2014)
The optimization of unrealized potential through the development of talent and the refinement of effective skills from unsatisfying, limited (average) performance to enhanced or outstanding effectiveness.
Rock & Page (2009)