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Welcome to A to Z Authentic Coaching website! We hope you will enjoy browsing through our website, and find a lot of useful information here. We pay great attention to the quality of our consulting and training services. You can find detailed information about our services online or contact our customer service team for help.

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Coaching in the workplace

Businesses are focused on wealth creation. Among all the important resources utilised, the human contribution is vital and needs to be managed with utmost competence and efficiency.

Not only globally is the use of coaches expanding at a rapid rate, but also locally more and more high profile Managers and Leaders are using coaching as tool to reach their targets.

By 2012 there were an estimated 41 300 active coaches worldwide (ICF, 2012).

The coach travels the journey of development and improvement with the individual until solutions are found. “Coaching can sometimes be the only modality that identifies and removes the barriers getting in the way of the success of the leader or team” (ICF, 2013).

The business benefits from this complex process, and individuals experience the value in their personal lives as well.


Investing in others reap many unexpected rewards such as, personal and organisational growth. Once all the stumbling blocks to performance are out of the way, better results can be achieved.

There are a variety of obstacles that hinder people from reaching their maximum potential. Employees may struggle with the following questions:

  • How am I going to reach the next level in the business?
  • How can I embrace change?
  • How can I let my emotions work for me and not against me?
  • Where can I find the solution or choose the right direction?
  • How am I going to perform optimally?
  • How do I get buy-in from others?
  • How do I encourage others to perform and take ownership?
  • How do I build trust in relationships?
  • What must I do to think out of the box?
  • How do I break the ceiling?
  • How can I invest in myself?
  • What must I do to ensure that I reach the expectations of the Board and/or Management?



Professional coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organisations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.

International Coach Federation (2005)

The business is focused on wealth creation, It asks the coach, in working with a client, to make a difference to the business through generating changes that make sense for the individual in the context of the organisation.

M S Kahn (2014)

“ The optimization of unrealized potential through the development of talent and the refinement of effective skills from unsatisfying, limited (average) performance to enhanced or outstanding effectiveness.” 

Rock & Page (2009)

Investment in people calls for a blended approach:

Coaching ->

  • Opens minds for finding solutions
  • Encourages taking responsibility
  • Enhances motivation.

Facilitation of learning -> 

  • Opens minds for buy-in into strategic intent
  • Enhances skills
  • Builds the team